The Business Value of AWS Data Lakes, Analytics, and ML Services

The Business Value of AWS Data Lakes, Analytics, and ML Services

IDC predicts that by 2022, more than 46% of global GDP will be digitized, with growth in every industry driven by digitally enhanced offerings, operations, and relationships. Successful digital transformation relies on converting data into actionable insights, and this increasing dependence on data-powered insights is contributing to a new era of the data age. Data is rapidly becoming a strategic asset for every organization. Businesses want more value from their data that is coming from newer sources, is increasingly diverse, and is growing exponentially. These digital transformation (DX) initiatives will be supported by analytics and artificial intelligence/machine learning (AI/ML) capabilities that are used by many users within an organization.

To support these changing customer requirements, AWS provides open, secure, scalable, and cost-effective infrastructure that enables easy-to-build data lakes and analytics. Businesses can use the right tool for the job without needing to move or transform data for different analytics approaches. AWS provides a comprehensive set of tools that goes beyond standard security functionality such as encryption and access control to proactive monitoring and unified management of security policies.

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