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How Call of Duty uses ML to personalize player engagement

Join Activision Blizzard to learn how Call of Duty, one of the world’s most famous first-person-shooter game franchises, continues to engage millions of players each day by running real-time analytics and machine learning pipelines with the help of AWS Cloud services. In this technical deep dive, Senior Manager of Consumer Technology Mike Bleske and Associate Solutions Architect Diego Toledo show you how Activision Blizzard nurtures millions of players every day and personalizes their experiences to increase engagement and spending through reinforcement machine learning pipelines built with Amazon Neptune, AWS Lambda, Amazon Kinesis, and Amazon Simple Queue Service (Amazon SQS).