Working backwards: Amazon’s primary mechanism for innovation

Explore how companies can accelerate transformation and achieve their goals on the cloud.

Learn mental models supported by real world experiences for how organizations can look at what truly makes them competitive and the implications for how they organize and staff to meet those goals.

Learn how Dine Brands Global and United Airlines are using technology to deliver exceptional customer experiences.

Learn more about Wyndham Hotels & Resorts' end-to-end digital transformation journey and what they are building next.

Learn how Melia Hotels International and White Castle are optimizing operations and driving innovation through the cloud.

Amazon’s approach to innovation has remained consistent since the company first launched – start with the customer, and work backwards.

Learn how companies are leveraging the cloud to differentiate their businesses by improving the pace of experimentation, going to market faster, creating new products, and scaling innovative ideas.

Learn how organizations can find ways to measure results, starting with gaining clarity on goals and formulating approaches to accomplish them.

In this session, you will dive deep to learn how Amazon’s two-pizza teams are structured and led, and the mechanisms that ensure accountability, speed, communication, governance, and more.