The generative AI advantage: A leader's guide to using your data as a differentiator
Put data at the center of your generative AI approach.
The world has been captivated by generative artificial intelligence (AI) and its
potential to transform how we communicate, create, and operate. In large part, the
fascination with generative AI has been spurred by consumer-facing applications,
such as ChatGPT and YouChat. These groundbreaking chatbots have revealed an
awe-inspiring ability to mimic human creativity and conversation.
But the true strength of generative AI goes beyond general-knowledge
chatbots. Organizations are just beginning to peel back the layers and uncover
ways generative AI can help them innovate. They are eager to embrace these
possibilities—and for good reason. According to Goldman Sachs, generative AI
could raise the global gross domestic product (GDP) by almost $7 trillion and
increase productivity growth by 1.5 percentage points over a 10 -year period.
Given these findings, it is no surprise that business and data leaders
want to move quickly with their own generative AI applications. They want to
know not only how to take the next best step, but also how to gain a competitive
advantage in this emerging space. The key to unlocking the potential of generative
AI is your organization’s own data.
Your data is your differentiator.