Amazon's culture of innovation

Amazon’s approach to innovation has remained consistent since the company first launched: start with the customer and work backwards. In this session, learn about Amazon’s peculiar culture and how we innovate through four distinct, yet interdependent, elements: culture, mechanisms, architecture, and organization. Dive deep on each topic, and learn more about practical applications including Amazon Leadership Principles, Working Backwards, two-pizza teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS.