AWS Weekly Roundup: 20 years of AWS News Blog, Express brokers for Amazon MSK, Windows Server 2025 images on EC2, and more (Nov 11, 2024)

Happy 20th Anniversary of the AWS News Blog! On November 9, 2004, Jeff Barr published his first blog post. At the time, he started a personal blog site using TypePad. He wanted to speak to his readers with his personal voice, not the company or team.

On April 29, 2014, we created a new AWS blog site and migrated all posts to that page. There are currently over 4,300 posts on the AWS News Blog, with Jeff contributing over 3,200 of them.

Since December 2016, the AWS News Blog has added new writers, but we are still following Jeff’s leadership principals for AWS News Bloggers in accordance with Day One. What’s unique about the AWS News Blog is that the blog writers get to use the features of the product team in advance, following the Customer Obsession leadership principle, and focus on walk-throughs of how customers can quickly use them to save time, with the Frugality principle.

I am very grateful for Jeff’s fundamental and pivotal role over the past 20 years, and I look forward to the next 20 years!

Last week’s launches
Here are some launches that got my attention:

New Express brokers for Amazon MSK – Express brokers are a new broker type for Amazon MSK Provisioned designed to deliver up to three times more throughput per broker, scale up to 20 times faster, and reduce recovery time by 90 percent as compared to standard Apache Kafka brokers. Express brokers come preconfigured with Kafka best practices by default, support all Kafka APIs, and provide the same low-latency performance, so you can continue using existing client applications without any changes.

New Amazon Kinesis Client Library 3.0 – You can now reduce compute costs to process streaming data by up to 33 percent with Kinesis Client Library (KCL) 3.0, compared to previous KCL versions. KCL 3.0 introduces an enhanced load balancing algorithm that continuously monitors resource utilization of the stream processing workers and automatically redistributes the load from overutilized workers to other underutilized workers. To learn more, read the AWS Big Data Blog post.

Microsoft Windows Server 2025 images on Amazon EC2 – We now support Microsoft Windows Server 2025 with License Included (LI) Amazon Machine Images (AMIs), providing customers with an easy and flexible way to launch the latest version of Windows Server. By running Windows Server 2025 on Amazon EC2, customers can take advantage of the security, performance, and reliability of AWS with the latest Windows Server features. To learn more about running Windows Server 2025 on Amazon EC2, visit Windows Workloads on AWS.

Anthropic’s Claude 3.5 Haiku model in Amazon Bedrock – Claude 3.5 Haiku is the next generation of Anthropic’s fastest model, combining rapid response times with improved reasoning capabilities, making it ideal for tasks that require both speed and intelligence. Claude 3.5 Haiku improves across every skill set and surpasses even Claude 3 Opus, the largest model in Anthropic’s previous generation, on many intelligence benchmarks—including coding. To learn more, read the AWS News Blog post.

Amazon Bedrock Prompt Management GA – You can simplify the creation, testing, versioning, and sharing of prompts in Amazon Bedrock Prompt Management. At general availability, we added new features that provide enhanced options for configuring your prompts and enabling seamless integration for invoking them in your generative AI applications, such as structured prompts and Converse and InvokeModel API integration. To learn more, read the AWS Machine Learning blog post.

Six new synthetic generative voices for Amazon Polly – The generative engine is Amazon Polly’s most advanced text-to-speech (TTS) model leveraging the generative AI technology. We added six new synthetic female-sounding generative voices: Ayanda (South African English), Léa (French), Lucia (European Spanish), Lupe (American Spanish), Mía (Mexican Spanish), and Vicki (German). This extends thirteen voices and nine locales to provide you with more options of highly expressive and engaging voices.

Amazon OpenSearch Service Extended Support – We announce the end of Standard Support and Extended Support timelines for legacy Elasticsearch versions and OpenSearch Versions. Standard Support ends on Nov 7, 2025, for legacy Elasticsearch versions up to 6.7, Elasticsearch versions 7.1 through 7.8, OpenSearch versions from 1.0 through 1.2, and OpenSearch versions 2.3 through 2.9. With Extended Support, for an incremental flat fee over regular instance pricing, you continue to get critical security updates beyond the end of Standard Support. To learn more, read the AWS Big Data Blog post.

For a full list of AWS announcements, be sure to keep an eye on the What’s New at AWS page.

Other AWS news
Here are some additional news items that you might find interesting:

CEO’s visiting at AWS data center – Matt Garman, CEO of AWS, had a great time visiting one of our AWS data centers recently, and was able to get a look at the continuous innovation delivered by the team. Of course, it’s no surprise that Amazon’s senior executives visit fulfillment centers, contact centers, and data centers, to do real work for customers. AWS data centers are designed for customers in every aspect, for maximum resilience, performance, and energy efficiency.

AWS supports small businesses, creates jobs, sets up sustainability initiatives, and develops educational programs near AWS data centers. Get the latest updates – AWS in your community: Here’s what’s happening near data centers across the US on About Amazon News.

Amazon Q Business at Amazon – I introduced an Amazon story to use Code transformation in Amazon Q Developer to migrate more than old 30,000 Java applications to Java 17 version. It saved over 4,500 developer years of effort compared to previous manual jobs and saved the company $260 million in annual by moving to the latest Java version.

Here is another dogfooding story of Amazon Q Business at Amazon. Amazon built an internal chatbot with Amazon Q Business and it has resolved over 1 million internal Amazon developer questions, reducing time spent churning on manual technical investigations by more than 450,000 hours.

Our team onboarded Amazon Q Business with millions of internal documents and integrated Q Business into the tools our team use every day. Now, instead of waiting hours for responses to complex technical questions on Q&A boards or Slack channels, developers can get answers in seconds.

TOURCast at PGA TOUR – If you enjoy golf, this news will be of interest to you. The PGA TOUR debuted TOURCast in Japan at the 2024 ZOZO Championship to capture and disseminate better statistical data and bring fans closer to the game based on new scoring system called ShotLink, powered by CDW. This marks the first time the PGA TOUR has been able to bring this technology to Asia, leveraging the flexibility and scalability of AWS to overcome unique challenges.

PGA TOUR volunteer setting up GPS equipment on the fairway at ZOZO championship that will input specific shot data and feed back to Shotlink Select Plus. [IMAGE: PGA TOUR]

They’ve completely rebuilt their scoring system over the past two years on a new cloud stack. With AWS cloud, whether data comes from high-tech radar systems, cameras, or manual input, the system processes it all seamlessly.

Upcoming AWS events
Check your calendars and sign up for these AWS events:

AWS GenAI Lofts – AWS GenAI Lofts are about more than just the tech, they bring together startups, developers, investors, and industry experts. Whether you’re looking to gain deep insights, or get your questions answered by generative AI pros, our GenAI Lofts have you covered, and provide everything you need to start building your next innovation. Join events in São Paulo (through November 20), and Paris (through November 25).

AWS Community Days – Join community-led conferences that feature technical discussions, workshops, and hands-on labs led by expert AWS users and industry leaders from around the world: Jakarta, Indonesia (November 23), Kochi, India (December 14).

AWS re:Invent – You can still register for the annual learning event, taking place December 2–6 in Las Vegas. Surprisingly Andy Jassy, CEO of Amazon said he will come back and participate in AWS re:Invent this year. He said “As always, the priority is to make this a learning event so customers can take nuggets back and change their own customer experiences and businesses. We’ll also have a bunch of goodies for you that we’ll announce and that we think folks will like.” Let’s meet there!

You can browse all upcoming in-person and virtual events.

That’s all for this week. Check back next Monday for another Weekly Roundup!

— Channy

This post is part of our Weekly Roundup series. Check back each week for a quick roundup of interesting news and announcements from AWS!