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AWS Events - FOX Corporation uses AI to change the face of media

FOX Corporation produces and distributes news, sports, and entertainment content through domestic brands, including FOX Sports, Tubi, FOX Entertainment, FOX Television, and FOX News Media Stations. It has over 300 million monthly active users, meaning over 300 million people see one or more pieces of content on Fox every month.

In this video, Lindsay Silver, FOX’s SVP of Data & Commercial Technology, describes how the company is reimagining how the world interacts with media by creating more moments that matter by leveraging Generative AI, Machine Learning, and data solutions on AWS. Using services including Amazon SageMaker, Amazon Personalize, and exploring new technologies like Amazon Bedrock and Amazon Titan, FOX is accelerating data insights to deliver AI-driven products in real-time that are contextually relevant and highly valuable to consumers, advertisers, and broadcasters alike. 

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