In Unpredictable Times, a Data Strategy is Key

In Unpredictable Times, a Data Strategy is Key

In an increasingly competitive and constantly shifting landscape, companies must be agile enough to tackle persistent challenges, ranging from cost-cutting and supply chain issues to product development and market shifts. Critical to thriving post-pandemic, say technology leaders and experts, is developing a long-term data strategy. That provides a strong foundation and clear vision which supports the organization’s ability to manage, access, analyze, and act on its data at scale to guide strategic business decisions.

Based on a combination of survey research and in-depth executive interviews, this report explores how organizations today are using data to drive business value. It’s sponsored by Amazon Web Services, and the views expressed within are those of MIT Technology Review Insights, which is
editorially independent.