How to Sell Your Startup to Backers Who May Not Identify with the Market
Moderator: Hayley Bay Barna, Partner, First Round Capital, and Co-founder, Birchbox
Panel: Adriana Catalina Vázquez Ortiz, Co-founder and CEO, Lilu | Laura Wittig, Co-founder and CEO, Brightly | Andrea Barrica, Co-founder and CEO, O.school

AWS Startup Day: Women Founders Edition  |  September 22, 2021

Watch AWS Startup Day, a free virtual event designed to enable and accelerate startup innovation and growth for new and existing startups. This year’s event dove deep into the unique challenges women founders face as they build and scale disruptive tech startups. We covered topics relevant to all founders, including tips on juggling your personal life while building a business, and how to find great talent that gets your MVP up and running. You’ll also discover the key AWS resources you need to architect a successful startup.

See all sessions:

• Opening & Welcome Keynote  | 15 minutes
• Confessions of Female Startup Founders & CEOs | 45 minutes
• Building a Stellar Product Roadmap | 60 minutes
• Coming Out Trans in Tech: An Entrepreneur’s Experience | 30 minutes
• How to Recognize and Overcome Biases in Fundraising | 60 minutes
• How to Sell Your Startup to Backers Who May Not Identify with the Market | 45 minutes