Amazon Marketing Cloud Insights on AWS

Amazon Marketing Cloud Insights on AWS
Speaker: Jon Williams, Global Head of Agency Business Development, AWS

Marketers today need to analyze event-level datasets to gain an in-depth understanding of the customer journey. Explore how you can use Amazon Marketing Cloud Insights on AWS to run event-level analysis with pseudonymized signals, including Amazon Ads events, in a secure cloud-based data clean room. Learn how to reduce development time and run scaled analysis to develop insights for measurement, audience analysis, and media optimization that help improve outcomes.

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