Succeeding with SaaS is not purely about building a great solution—it must also be accompanied by an organizational structure that supports and promotes the culture and tenets of SaaS. For many, this means re-thinking how your organization is structured. SaaS creates the need for new or re-defined roles that have a focus on the as-a-service model of SaaS. How your teams approach sales, how you market, how you build out customer success, how your product manager builds backlogs, how operations enables agility and innovation—these are all potential areas that are likely to influence how you shape your organization. In this session, we’ll look at common approaches to building SaaS organizations and hear how any business, from enterprise ISVs to small and mid-size companies, can achieve a successful transformation strategy for building a SaaS organization.
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