Simplifying the contact center experience in financial services with Amazon Connect
![](https://res.cloudinary.com/uf-554050/image/upload/v1721145857/Simplifying_the_Contact_Center_Experience_in_FSI_xqdcbw.png)
In today's fast-paced financial services landscape, delivering extraordinary customer experiences is the key to building lasting loyalty. When customer trust is on the line, organizations in banking, insurance, and other financial services industries (FSI) need to empower the contact center to make decisions quickly and exceed expectations at every interaction.
In this free webinar, you'll hear from AWS customer Sun Life on how they are able to unify the agent experience, decrease customer wait time, and reduce costs. The transition to the cloud was only their first step. Now, with an enterprise-wide deployment across multiple business units, they are looking toward the future and doing more with Amazon Connect and generative AI.