Amazon's culture of innovation

Amazon’s approach to innovation has remained consistent since the company first launched – start with the customer, and work backwards. In this session, you’ll be introduced to our peculiar culture and how we innovate at Amazon through four distinct yet interdependent elements: Culture, Mechanisms, Architecture, and Organization. You’ll have the chance to dive deeper on each topic, and learn more about practical applications including Leadership Principles, Working Backwards, Two-Pizza Teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS.

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Modernizing IT to drive operational performance
Modernizing IT to drive operational performance

Learn how Melia Hotels International and White Castle are optimizing operations and driving innovation thro...

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Working backwards: Amazon’s primary mechanism for innovation
Working backwards: Amazon’s primary mechanism for innovation

“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and...