See the world through fresh AIs

Access the pre-event resources and watch the post-event recorded sessions - all about generative AI and data. From technical sessions for builders and practitioners to non-technical sessions for business leaders, you'll learn new skills to grow your career and business.

Track 1: The generative AI business journey

Keynote - Generative AI for technology leaders

Usher in a generative AI strategy for tangible business growth and innovation.

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How Mixbook leveraged generative AI to offer personalized photo book experiences

Learn how Mixbook partnered with Mission Cloud to build a solution to further personalize their unique photo books and products with both AI-driven recommendations and AI-generated images.

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Generative AI use cases

Explore impactful generative AI use cases and implementation best practices for demonstrable business value.

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From vision to value: Make data your differentiator for generative AI

Review strategies to help leaders maximize the value of generative AI through thoughtful data foundations, fostering a culture of innovation.

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Transform responsible AI from theory into practice

Find out how AWS is helping customers build responsible AI frameworks and mitigate risks across various industries, including the public sector.

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Democratizing generative AI

Learn how AWS is democratizing generative AI, empowering customers to transform customer engagement and boost employee productivity.

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Enhancing customer experiences with generative AI

Explore how businesses can leverage generative AI solutions such as chatbots, virtual assistants, and voice analytics to effectively engage customers.

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Powering innovation across industries with generative AI

Discover the impact of generative AI across industries, from creating new revenue streams to optimizing customer experiences.

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Track 2: Build and scale with generative AI

Customizing generative AI applications for your business using your data

Learn how Amazon Bedrock's customization techniques, including model fine-tuning and native support for end-to-end RAG, deliver more accurate and relevant responses using your proprietary data.

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Keeping pets happy and healthy: Purina’s journey with generative AI

Discover how Purina is partnering with AWS to harness generative AI to foster connections with pet owners and set up guardrails to ensure responsible data output.

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Model choice in Amazon Bedrock

Learn how to experiment, evaluate, and build using Amazon Bedrock along with high-performing foundation models from top AI companies.

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Explore Amazon Titan foundation models in Amazon Bedrock

Learn how Amazon Titan models are created by AWS and pre-trained on large datasets.

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Central observability and governance for Amazon Bedrock

Learn how to leverage Amazon CloudWatch to monitor Amazon Bedrock and discover how AWS Audit Manager can help ensure that your use of Bedrock follows AWS generative AI best practices.

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Simplify generative AI app development with Agents for Amazon Bedrock

Deep dive into how to build agents using Amazon Bedrock.

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Build generative AI apps responsibly using Guardrails for Amazon Bedrock

Learn how to deliver consistently safe user experiences using Guardrails for Amazon Bedrock.

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Track 3: Boost employee productivity and creativity

Generative AI in the workplace

Find out how Amazon Q is helping organizations boost workplace productivity, creativity, and efficiency across every function.

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Boost productivity and creativity with AWS generative AI

Explore how generative AI helps marketing teams generate creative content and helps sales teams automate communications and enablement assets with Amazon Q and Bedrock.

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Developing the workforce of the future with generative AI

Check out how startups are leveraging generative AI to develop products for the workforce of the future.

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Amazon Q, your business expert

Discover how Amazon Q can boost employee productivity by using information in your enterprise systems to drive efficiency and impact.

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Transform every agent into your best agent with Amazon Q in Connect

Learn how generative AI can help new agents begin taking live contacts quickly and with proficiency and accompany all agents on their most challenging interactions.

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