Customizing generative AI applications for your business using your data
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![](https://play.vidyard.com/moA18MzudP2Bxn4Am9tQiU.jpg)
Customizing model responses enables you to deliver differentiated and personalized user experiences.
In this session, learn about the different customization techniques offered by Amazon Bedrock including model fine-tuning and continued pre-training as well as native support for end-to-end Retrieval Augmented Generation (RAG) to deliver more relevant and accurate responses using your proprietary data.