Nestlé Purina is harnessing generative AI to forge more personal connections with pet owners. Through their digital ecosystem of owned properties, Purina stays connected with pets and their owners throughout the lifetime of pet ownership. As they look to transition from transaction to driving longtime loyalty, Purina is exploring generative AI as an enabler within their digital ecosystem.

When using generative AI to help guide pet owners to the best products and content to meet their unique needs, it’s critical Purina take necessary steps to retain the trust of the consumer. Purina is partnering with AWS to ensure responsible use of data for training, establish guardrails to help prevent model output that could potentially mislead the consumer, and ensure the consumer experience is delivered in Purina’s brand voice.