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Amazon's culture of innovation

Amazon’s approach to innovation has remained consistent since the company first launched – start with the customer, and work backwards. In this session, you’ll be introduced to our peculiar culture and how we innovate at Amazon through four distinct yet interdependent elements: Culture, Mechanisms, Architecture, and Organization. You’ll have the chance to dive deeper on each topic, and learn more about practical applications including Leadership Principles, Working Backwards, Two-Pizza Teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS.

Previous Video
Measuring the success of your transformation
Measuring the success of your transformation

Learn how organizations can find ways to measure results, starting with gaining clarity on goals and formul...

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Working backwards: Amazon’s primary mechanism for innovation
Working backwards: Amazon’s primary mechanism for innovation

“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and...