Amazon’s approach to innovation has remained consistent since the company first launched – start with the customer, and work backwards. In this session, you’ll be introduced to our peculiar culture and how we innovate at Amazon through four distinct yet interdependent elements: Culture, Mechanisms, Architecture, and Organization. You’ll have the chance to dive deeper on each topic, and learn more about practical applications including Leadership Principles, Working Backwards, Two-Pizza Teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS.