×

Get Instant Access to On-Demand Content

First Name
Last Name
Phone Number
Company Name
Country/Region
Postal Code
Job Role
I am completing this form in connection with my:
Opt-in to Future Emails
Yes, I'd like Amazon Web Services (AWS) to share the latest news about AWS services and related offerings with me by email, post or telephone.

You may unsubscribe from receiving AWS news and offers at any time by following the instructions in the communications received. AWS handles your information as described in the AWS Privacy Notice.
Thank you!
Error - something went wrong!

Amazon's culture of innovation

Amazon’s approach to innovation has remained consistent since the company first launched – start with the customer, and work backwards. In this session, you’ll be introduced to our peculiar culture and how we innovate at Amazon through four distinct yet interdependent elements: Culture, Mechanisms, Architecture, and Organization. You’ll have the chance to dive deeper on each topic, and learn more about practical applications including Leadership Principles, Working Backwards, Two-Pizza Teams, the PRFAQ doc, and why it’s always still Day 1 at Amazon and AWS.

Previous Video
Measuring the success of your transformation
Measuring the success of your transformation

Learn how organizations can find ways to measure results, starting with gaining clarity on goals and formul...

Next Video
Working backwards: Amazon’s primary mechanism for innovation
Working backwards: Amazon’s primary mechanism for innovation

“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and...