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How Hallmark is accelerating digital transformation

Hallmark Cards believes that when you care enough you can change the world. Founded in 1910 and remaining a private company, Hallmark's businesses employ approximately 27,000 worldwide, generating revenues of $3.8 billion. Headquartered in Kansas City, Mo., Hallmark has a diverse portfolio of businesses including, Hallmark Cards, Crown Media, and Crayola. Hallmark Cards is pursuing an accelerated digital transformation to reimagine the consumer experience with greeting cards. Hear from Chief Technology Officer, Chai Pallapothula, as he reveals how the company is removing hurdles to building connections and shares a sneak peak of what the future will look like.