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Using first-party data to personalize consumer experiences

Tapestry is a global house of luxury and lifestyle brands, including Coach, Kate Spade, and Stuart Weitzman. Learn how Tapestry responded to fast-growing omni-channel consumer expectations by creating a first-party data foundation, with Amperity Customer Data Platform built on AWS at the center, to deliver fully integrated innovative customer experiences and drive deeper engagement among high-value customers.