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Working backwards: Amazon’s primary mechanism for innovation

“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and service we develop at Amazon. This mechanism helps enable innovation across the organization, ensuring that everything we develop maintains a relentless focus on the customer and their needs. Join us in a conversation about this mechanism and learn more about how we use five customer questions and a future press release (PR-FAQ) format to think deeply about our customers’ needs, clarify customer benefits, and invent on their behalf.

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Amazon's culture of innovation
Amazon's culture of innovation

Amazon’s approach to innovation has remained consistent since the company first launched – start with the c...

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Leading beyond line of sight: Amazon's two-pizza teams
Leading beyond line of sight: Amazon's two-pizza teams

In this session, you will dive deep to learn how Amazon’s two-pizza teams are structured and led, and the m...