How Mixbook leveraged generative AI to offer personalized photo book experiences

Mixbook creates personalized photo books and photo-related products for its customers. Mixbook wanted to enhance their customer experiences using generative AI, so they partnered with Mission Cloud to build a solution that would further personalize these unique photo books and products with both AI-driven recommendations and AI-generated images for backgrounds, stickers, and decorations. The solution combined Amazon SageMaker, Amazon Bedrock, and Amazon Rekognition to offer high-quality and original image suggestions based on user profiles.

In this session, we'll explore how to leverage native ML services along with Foundation Models and Bedrock, to create best-in-class customer experiences. We'll discuss how to make appropriate recommendations that align with the customer's brand, all while allowing for innovative and diverse interactions.