Seth Goldman is the former CEO of Honest Tea which he co-founded in 1998 with his former business professor, Barry Nalebuff. Goldman is the executive chairman of Beyond Meat, a plant-based protein company, co-founder of PLNT Burger, a plant-based quick serve restaurant that offers delicious burgers, sandwiches, fries, and soft-serve, and co-founder of Eat the Change®, a brand that empowers consumers to make dietary choices aligned with their concerns around climate and health. Seth is by definition an innovator and joins Amazon’s Justin Honaman (Head, WW CPG & Retail GTM) to discuss keys to innovation in different product environments.
