Leveraging Data & Analytics to drive profitable growth

Companies must sift through vast data to identify potential opportunities and risks in the market. Learn how Mars Wrigley uses advanced analytics to help leapfrog its ability to generate insights and predict the best options to drive value. Learn about their journey and key lessons learned on how they are taking a value-led and decision-back approach and breaking functional data silos to create an enterprise mindset to create incremental value for the business.