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Trends in digital commerce & interactive live streaming

Consumers today have heightened expectations for every digital experience with brands and retailers. Marketing and content must be personalized and cross-channel, product discovery should be easy, and checkout and fulfillment have to be frictionless. Customer experiences that are simply "good enough" are no longer sufficient to win over the shopper of tomorrow. In this session, learn about the top trends VTEX is seeing that will shape digital commerce in the next five years and how merchants are tackling these challenges in areas like product visualization, customer support, and business model experimentation.